In designing a website, the web designer should have the mastery of user experience. Web Design Malaysia has a lot of experts in user experience. But somehow the growing expertise of user experience has created a pitfall called dark pattern design. What is it? Dark pattern design is a user interface that intentionally crafted to trick users into doing things, such as buying insurance or signing up for newsletter subscription. In short, it is a deception and dishonesty through the work of web design.
How do they do that?
This happens due to the fact that people often skim-read stuff, especially when it is long, dull, uninteresting, and they were trying to to something else such as completing a purchase, signing up, etc. The timing is manipulative as it occur in such timing that makes it hard for user to be in full control of what actually presents in front of them. Dark patterns are used to collect users information and used them to get in the way outside of the users’ intention.
Let me give you some example. Often time, brightly colored ‘agree and continue’ buttons are favorite tricks of dark pattern design. These buttons are so eye-catching that you want to click on it right away without even considering to read whatever is in the content. You simply agree, then suddenly your inbox would get a lot of newsletter or product offering. That is one way of how dark pattern design works. Another similar example is to have a complicated layout during shopping checkout, then have some automatically ticked options hidden in a expand/collapse section. All of a sudden your total price went up due to a lot of insurance details.
This works in regards that humans are lazy. Web designers learn this from a lot of Terms and Conditions pages, people simply just agree. As a user, please be more careful before you end an action. Check whether you have correctly considered all options. Web Design Malaysia understands how dark pattern design brings disadvantage to the users, so as an agency, our web designers would always aim for transparency.